On Nov. 4, Starbucks released its holiday drinks. The holidays have transitioned to release the moment November rolled around, but why does Starbucks stick to the classics and never creating new drinks?
With the uprising of other major coffee chain such as, Dutch Bros, or 7 Brew during the holiday season they create fun and engaging drinks; keeping people coming. Starbucks is loosing money in the end. Nothing sticks out from Starbucks anymore.
According to Food Chain Magazine, “Starbucks has announced plans to reduce its menu by 30% by September as part of its Back to Starbucks initiative, which will involve discontinuing certain specialty drinks, food items and complex customization options.”
The annual Starbucks holiday menu was released, though it relies heavily on the same three or four drinks. Starbucks exploits consumer nostalgia while failing to innovate the menu and diversify the holiday season to a predictable, sugary, and repetitive cycle.
“In 2024, more than 30% of customers reported waiting as long as 15 minutes for their order, with some even sitting around for up to half an hour,” a survey by Technomic Ignite Consumer shows.”
For instance, Peppermint Mocha is around year-round, but the media doesn’t acknowledge this drink till the holiday season. Starbucks Mocha is bitter, overpowering, and harsh.
According to CNN, “Customers have balked at the chain’s prices. More than 70% of people blamed higher prices for why they planned to visit Starbucks less over the next 12 months.”
People would rather spend 6+ dollars on a drink that is focused more on syrup than on the quality of espresso. Starbucks is losing money, and the overpriced drinks don’t help them.
https://foodchainmagazine.com/starbucks-is-reducing-30-of-its-menu-by-september/
